The Role of Corporate Social Responsibility towards External Stakeholders on the Project Performance among Construction Firms in the UAE – Conceptual Study

DOI: 10.46988/IJIHRM.02.01.2021.005

Abstract

When performing corporate social responsibility (CSR), the construction industry can be embraced by External Stakeholders, such as suppliers, government, customers, and thus, sustainable development of the construction industry can be attained. However, the construction industry involves multiple stakeholders; thus, balancing the interests of all stakeholders is difficult for construction companies. Therefore, an effective rule for decisions related to CSR behaviors is important for the strategic management of stakeholders. Scholars perform CSR studies from various perspectives, emphasizing corporate management and developing different evaluation systems accordingly. Nonetheless, most of these studies obtain feedbacks from the perspective of contractors without incorporating the expectations of various stakeholders, and thus, the interpretation can potentially lead to social desirability bias. The model-independent variables (corporate social responsibility (Suppliers) corporate social responsibility (Government) - corporate social responsibility (Customers)) on the dependent variable project performance in the construction industry in UAE.