EMPLOYEE RETENTION AND THE DIMENSIONS OF ORGANISATIONAL COMMITMENT IN COCA COLA NIGERIA LTD, IBADAN, OYO STATE, NIGERIA

DOI: 10.46988/IJIHRM.05.02.2024.006

Abstract

Strengthening employee commitment, retaining competent staff, and enhancing overall corporate performance have become major concerns in the manufacturing sector. However, this study examined the influence of employee retention on the dimensions of organizational commitment in Coca-Cola Nigeria Ltd, Ibadan, Oyo State, Nigeria. Focusing on employee retention and the dimensions of organizational commitment, such as affective, continuance, and normative commitment as the objective of the study. The study employed an ex-post facto research design with a sample size of 153 employees from Coca-Cola Nigeria Ltd. Data were collected through a structured questionnaire, and both descriptive and inferential statistics were used for data analysis. The findings showed that there was a significant influence of employee retention on organizational commitment in Coca-Cola Nigeria Ltd, Ibadan [t (148) =10.28, p<.05]; there was a significant influence of employee retention on affective commitment in Coca-Cola Nigeria Ltd, Ibadan [t (148) =3.14, p<.05]; there was a significant influence of employee retention on normative commitment in Coca-Cola Nigeria Ltd, Ibadan [t (148) =2.15, p<.05]; there was a significant influence of employee retention on continuance commitment in Coca-Cola Nigeria Ltd, Ibadan [t (148) =4.34, p<.05]. The study concluded that employees' retention had a significant influence on organizational commitment in Coca-Cola Nigeria Ltd, Oyo State, Ibadan. Therefore, the study recommended that Coca-Cola Nigeria Ltd should improve its employee retention strategies to ensure that top-talented staff are retained by offering competitive compensation packages, providing opportunities for skill development, career progression, and cultivating a positive work environment that enhances employee satisfaction.