Exploring the Corporate Social Responsibility on Reputation and Patronage among Some Banks in Nigeria
Keywords:Reputation, Corporate Social Responsibility, Patronage
The first manifestation of corporate social responsibility (CSR) dated back to the 20s, but it wasn’t until the 50s and 60s that the notion of CSR became reality. This study explains the relation between CSR and reputation as the way to attract customers to patronize the bank sector using literature review methodology, the ideas that if companies use resources that belong to society, the mere fact of the uses generates ethical duty, and therefore, somehow, this application should be returned to society to be transformed into benefits. In the 70s the responsibilities of the company are specified use of corporate social responsibility idea in business management. In the 80s, the concept of stakeholder (interest group) appears, in addition to the shareholder as only interested in the company. The finding of this study is going to concentrate on the performance of some Banks on CSR which lead to reputation that would help the customers to patronize the services; again it will lead the need to evaluate the Bank’s performance which is the main target to any organization to achieve their objective.