The Conceptual Framework for Corporate Communication and its Impact on Functionality

DOI: 10.46988/IJMMC.05.01.2023.02

Abstract

The importance of corporate communication lies in its effective impact on the functioning of institutions, so the organization should be informed of all the problems and constraints that limit the ability of employees to perform, through effective corporate communication to reduce and treat them, which in turn contributes to greater convergence of their views, and effectively contributes to raising the level of job performance of employees.

The study was divided into two main sections: the conceptual framework, which specialized in raising the problem, the reasons for the choice of the topic, and its importance and objectives. The study method and the theoretical section were divided into two topics. The first research is: what is Corporate Communication, in which we discussed the concept of Corporate Communication and the importance and objectives of Corporate Communication and its obstacles; the second research is entitled The Impact of Corporate Communication on Career Performance.