International Journal of Media and Mass Communication (IJMMC)

The role of "Facebook" in imparting and creating preventive awareness against the Corona Pandemic At the University of Mouloud Mammeri - Tizi Ouzou - Algeria

Dr. Elahcene Hamza, Kaci Farid — Fri, 01 Jul 2022 00:00:00 +0000

Based on previous Arab and foreign studies that dealt with the topic of “the role of social media in promoting preventive and health knowledge during the Corona pandemic, this study came to clarify the positive role played by "Facebook" network or "Blue Space" as a common model among these means in Instilling preventive awareness to confront the spread of "Covid 19" virus in the light of some individual variables (gender, age, scientific specialization), among a sample of (100) male and female students studying at the University of Mouloud Mammeri in Tizi Ouzou - Algeria.

This field study revealed the following results:

"Facebook" provides specific information on the developments of the Corona pandemic compared to the rest of the traditional media, from the point of view of the students of Mouloud Mammeri University in Tizi Ouzou.
Facebook is more interested in explaining how the Coronavirus spreads than other social media.
Face book plays a positive role in developing and increasing preventive awareness against the Corona pandemic among students of the University of Mouloud Mammeri in Tizi Ouzou.
There are significant differences between the answers of Mouloud Mammeri University of Tizi Ouzou students about the role of "Facebook" in eveloping and instilling preventive awareness against the Corona pandemic in them attributed to the variable (gender).
There are no significant differences between the answers of Mouloud Mammeri University of Tizi Ouzou students about the role of "Facebook" in eveloping and instilling preventive awareness against the Corona pandemic in them, which are attributed to the variable (scientific specialization).

Obstacles to applying distance education at the University of Sirte from the point of staff members' view during the Covid 19 pandemic

Dr. Salma Masoud Moussa — Fri, 01 Jul 2022 00:00:00 +0000

The study aimed to identify the most important obstacles to the application of distance education at the University of Sirte from the point of view of its faculty members, and the most important area of obstacles to the application of distance education from their point of view To achieve these goals, the researcher followed the descriptive analytical approach to describe and analyze the phenomenon under study, and a questionnaire was prepared to collect information from the respondents, and it contained four axes (initial data/obstacles related to the student/obstacles related to a faculty member/administrative and financial obstacles After verifying its validity and stability, it was distributed to the sample, which amounted to (226) individuals who were selected by a simple random method, and after processing the data statistically, the most important results were the presence of obstacles that limit the application of distance education at the University of Sirte, where the obstacles related to the student were the strongest among the rest Obstacles with an arithmetic average of (3.79) and to a large extent, and the paragraph (lack of technical and technical support for faculty members) in the axis of obstacles related to the faculty member obtained the highest degree at the level of the tool’s paragraphs as a whole with an arithmetic average (4.54), which is a very large degree.

Problems of media supporting the democratic transition in Sudan The period after April 2019

Dr. Yasir Mahgoub Elhussein — Fri, 01 Jul 2022 00:00:00 +0000

The study aims to identify the problems that prevent the Sudanese media from supporting the cause of democratic transition after the political change which occurred in April 2019. This change was accompanied by a political crisis gripping the country. As is well known, the media play an important and conclusive role in the success of political and economic projects. This role, along with the military power, provides a source of strength for any success. For data collection, a questionnaire was directed to participants from the media and the political and academic areas who responded through the Internet. In addition, the interviews were conducted with leaders from the media and political domains.

Analysis of the collected data reveals that the Sudanese media could not provide the necessary support for the democratic change. The result of the study showed that political issue is at the forefront of media attention. The study also identified four challenges hindering the media from playing its role; The responsibility behind these challenges is shared by the political authorities and the elites, on one part, and the media itself, the political authorities, bears the more significant share. Furthermore, the study detected a negative mutual relation and lack of trust between these two parties, hindering their cooperation.

Frameworks for addressing the process of restoring hope in the GCC based E- newspaper “An analytical Study”

Mr. Ahmed Mohammed Rashid Al Buainain — Fri, 01 Jul 2022 00:00:00 +0000

The study sought to identify the Gulf-based news websites’ frameworks for addressing operations and restoring hope, and this study is considered descriptive research, which targets to analyze and depict as well as evaluate the characteristics of a selected group by using the survey methodology and relying on the analytical tool which covered a sample of newspaper materials amounted at 864 material linked to the research topic that was published on Gulf-based news websites, including Al Khaleej of UAE, Al Watan of Bahrain, Al Watan of Saudi Arabia) in the period between April 22, 2015, and July 21, 2015. The sample was handpicked by the comprehensive inventory method. The research results include:

The study results explained that the study's sample relied mainly on the news reports (53%) in their coverage of operation decisive storm, followed by analytics reports (24.5%).
The study samples relied mainly on official sources to extract information (74.2%), while the percentage of unofficial sources was 25.8%.
The study results indicated that the military and security frameworks topped the frameworks used in newspapers in the study sample with a percentage of 32.5%, and secondly, the political frameworks (25.9%).
The active forces in the newspapers, the coalition forces, came first, then the Houthi-Saleh alliance, thirdly Arab and foreign countries, organizations, and personalities, and fourthly the resistance and the Yemeni movement forces. In contrast, Iran came fifth, then the president (the ruler), sixth, seventh, and finally, other forces.

Digital Technologies and their impacts on communication workflow in Sudanese information firms – Analytical descriptive study applied on Suna (Sudanese news agency) from 2020-2021

Dr. Mohammed Alawad Mohammed, Dr. Haitham Abdulrahim Osman — Fri, 01 Jul 2022 00:00:00 +0000

The digital technologies participated in activating the information operation in the institutional information diversity of communication content and multiplicity of its technologies supported by the computer potentials and its programs. As a result, the technologies have opportunities to achieve high quality, accuracy, and speed.

The presence of legal threats and infra structure request to keep up with the continuous technology challenges and their impact on the management processes, in addition to the appearance of new types of communication consistent with the application of the latest technologies used in different fields mentioned previously.

The study discussed the effect of variables on institutional communication and issues content and whether they are compatible digitally with a different generation. These generations moved from traditional systems to modern global ones and inevitable convoying.

The study is divided into three chapters; the first is titled methodical introduction, the second is titled digital technologies and communication content, and the last chapter discusses the effect of technological communication systems.

The study has various recommendations and results.

Saudi Arabia's media elite’s vision of the role of artificial intelligence technologies in combating social media fake news

Dr. Shaker Ali Althiabi — Fri, 01 Jul 2022 00:00:00 +0000

This paper aims to identify the vision of the media elite in the Kingdom of Saudi Arabia for the role of artificial intelligence techniques and algorithms in reducing false news on social media platforms in light of media and academic experience and practice. The study relied on the quantitative survey method to obtain the required results, which is the most used method in the field of descriptive research. The study applied to a sample of 65 individuals from the media elite people in Saudi Arabia. As a result of this study, there is a statistically significant relationship between the degree of exposure of the Saudi media elite to false news on social media platforms and their awareness of the contribution of artificial intelligence to limiting the spread of false news. Among the study’s recommendations are the necessity of applying hybrid machine learning techniques and neural networks to detect false news, confronting false news and misinformation on social media, intensifying scientific research and publishing for researchers in this field, and professional training for media workers on employing artificial intelligence tools in media institutions.

A Conceptual Review on Heuristic Systematic Model in Mass Communication Studies

Dr. Hussein Khalifa Hassan Khalifa — Fri, 01 Jul 2022 00:00:00 +0000

This research reviews the Heuristic-Systematic Model (HSM). It investigates how communication signals might influence people's opinions Shelly Chaiken (1987) developed this model, which is a dual-processing model with two information processing modalities, the first of which is: Heuristic processing, which includes features that are part of The message's source, template, length, and case name are all instances of "Heuristic Cues" that are given in the message to allow for a quick evaluation of the message's validity. The second kind is in-depth processing (Systematic processing), which searches the substance of the message. To arrive at an accurate assessment of the message. In social psychology, binary information-processing models give empirical evidence for distinguishing the many ways individuals think about politics. Over the last two decades, binary information processing models have grown in prominence in social psychology. Individual and collective decision-making, preconceptions and biases, personal perception and social categorization, individual and group decision-making, and even fundamental memory mechanisms are all explained by these theories.