International Journal of Media and Mass Communication (IJMMC)

Media Policy and Its Impact on Tourism: The Case of United Arab Emirates

Dr. Saleh Abide Alrached — 2024-06-10

Media policy has emerged as a prominent aspect of public policies due to its interaction and intertwining with other societal dimensions. Its significance has increased, and its scope has expanded with digital and technological advancements, necessitating the adaptation to transformational requirements and the enhancement of communication channels. Against the backdrop of the significant development witnessed by the United Arab Emirates (UAE) across various sectors over the past decades, with tourism being one of the most pivotal, this study examines media policy and its impact on the development of the tourism sector in the UAE. Through an analysis of the reasons behind the success of Emirati media policy in effectively promoting the tourism sector and showcasing the country's touristic assets, the study highlights several findings. Notably, it underscores the contribution of media campaigns in enhancing the UAE's image as a safe and attractive global tourist destination, emphasizing various aspects of tourist attractions. Consequently, there has been a noticeable growth in the number of tourists visiting the UAE. Considering these findings, the research advocates for the continuation of media marketing campaigns, focusing on electronic marketing, diversification of environmental, cultural, and therapeutic tourism offerings, and the development of infrastructure to bolster the UAE's position as a leading global tourist destination.

Technological vigilance and total quality in the management of the mental image of the institution: Goals and bets

Dr. Amaar Yousafy — 2024-06-10

Many institutions and companies are working to develop their activities and ensure overall quality. The quality of the service, in particular, aims to satisfy customers and build an exemplary mental image in the minds of this target clientele. Still, the competition market has taken another turn with technological and technical development.

The most important of these factors that have developed and that institutions need to work on to build their capabilities is technological vigilance, which is an integral part of the institution's overall strategic plan.

Technology must sometimes be selected for quality, especially those that enable sustainable development based on investment in knowledge instead of relying on raw materials.

In this research paper, we will focus on the aspects that contribute to overturning the balance of competition in favor of the institution by adopting technological and cognitive mechanisms and knowledge under technological vigilance and maintaining the sustainability of its positive image with customers.

The influence of digital media on social issues in Palestine

Dr. Ahed Maher Abu Draz — 2024-06-10

The study aimed to identify the impact of digital media on social issues in Palestine. The analytical descriptive approach was adopted, and the study sample consisted of (393) digital media users in Palestine, and the questionnaire was used as a data collection tool. The most important results of the study were the following: The most used digital media is Facebook. Written conversation is the most popular way to communicate with digital media friends. The most common areas of follow-up to digital media are the social field and the political field.

Most of the social issues dealt with by digital media are the basic needs of the citizen, and poverty. The most supportive means of digital media to influence social issues are the family and educational institutions. The study concluded with a set of recommendations, the most important of which are the following: Paying attention to raising social issues of concern to citizens through digital media, in order to communicate them to those concerned. Paying attention to the role of the family and educational institutions in preserving their children from the negative aspects of using digital media.

Journalists’ Attitudes Towards Obstacles to Creativity in the Internal and External Environments of Saudi Newspapers: A Field Study

Dr. Wassim Alsahafi — 2024-06-10

The study aims to monitor the attitudes of Saudi journalists toward obstacles to creativity in the internal work environment of journalistic institutions. These obstacles can be classified as personal, economic, and administrative, as well as obstacles to creativity related to the external environment, which can be identified as social, organizational, and legislative obstacles. Furthermore, the study seeks to identify the prominent proposed solutions from the journalists' perspective in order to enhance creativity in Saudi journalistic institutions. The study relied on a questionnaire tool applied to a sample of 150 Saudi journalists.

Among the study's key findings, statistically significant differences were found between the study groups (males and females) regarding the personal, economic, and administrative obstacles journalists face in the internal environment of newspapers, with a significance level of less than 0.05. It was also found that the obstacles to creativity faced by journalists in the internal environment of newspapers were represented by economic obstacles at a rate of 86.02% in the first place, followed by administrative obstacles at a rate of 77.32%. Finally, personal obstacles were represented at a rate of 53.64%.

Similarly, statistically significant differences were found between the study groups (males and females) regarding the social, organizational, legislative, and technological obstacles faced by journalists in the external environment of newspapers, with a significance level of less than 0.05. It was revealed that the obstacles to creativity faced by journalists in the external environment were represented by social obstacles at a rate of 78.98% in the first place, followed by organizational and legislative obstacles at a rate of 77.80%. Lastly, technological obstacles were represented at a rate of 78.41%.

Electronic Communication Strategies of the Ministry of Heritage and Tourism to Promote the Sultanate of Oman

Dr. Faten Ben Lagha — 2024-06-10

This study aims to identify the communication strategies used by the Ministry of Heritage and Tourism to promote the Sultanate of Oman as a tourist destination electronically, as well as the extent of employing electronic communication activities to support these strategies, in line with the premises and objectives of the Tourism Strategy 2040. The study relied on the media survey methodology to achieve its objectives and answer its questions using several tools: observation, document and data analysis, and content analysis.

The results of the study concluded that the Ministry of Heritage and Tourism uses several communication strategies to promote the Sultanate of Oman electronically as a tourist destination, which are push strategy, pull strategy, cognitive strategy, emotional strategy, persuasion strategy, information strategy, dialogue strategy, consensus-building strategy, and relationship-building strategy. The study results also indicated that the Ministry of Heritage and Tourism has a diversified electronic communication activity, focusing more on websites and social media.

The study confirmed that the (Experience Oman) account tweets daily during the study sample period, and the ministry uses images in most of the study sample’s tweets. Additionally, 74٪ of the tweets are not content created by the Ministry of Heritage and Tourism but instead sharing of the content of others. The study showed that interaction with the account’s posts is modest.

Finally, the study recommends developing electronic communication activities, virtual reality technologies, and artificial intelligence, optimizing search engines, and focusing on storytelling content. The study also recommends updating the social media strategy in line with modern trends in the media content industry.

The Attitudes of Some Media Instructors Towards Electronic Publishing Platforms During (December 2021 – 2022)

Dr. Jehan Awad Elias — 2024-06-10

E_ publishing is considered one of the essential results of information technology because it helps improve scientific research. That is what makes me study electronic publishing, according to university teachers, especially those in the media field, because they are still on their way to learning. At the same time, they also need more knowledge as this field demands. That can be achieved by sharing knowledge and experience with other teachers and people from different cultures, countries, and experiences.

Nowadays, all university teachers publish their scientific studies in e-magazines, which is an advantage of knowledge. Through the analysis, we will learn more about electronic publishing according to some specialists in communication sciences because many universities have begun to use electronic libraries.

The study focuses on the importance of using the Internet in keeping scientific research, the significant role of electronic publishing in improving, to what extent learners and teachers can depend on electronic resources, and how to make it a helpful source of learning.

It is a descriptive study. The author uses survey methods through university teachers. The study finds that 78% of researchers have their studies published online. 66% agree that e-publishing doesn’t affect the publishers. The study advises asking all university teachers to do their work and studies in electronic copies. This makes teachers more active and enables them to enlarge their knowledge about technological development in learning fields and create training courses and sessions to improve this. And keep those electronic lectures for use when needed.