International Journal of Media and Mass Communication (IJMMC)

The Impact of Data Journalism on Jordanian Voters During the 2024 Parliamentary Elections

2024-12-29T07:06:25+00:00

The study aimed to identify the impact of data journalism on Jordanian voters during the 2024 parliamentary elections and their attitudes towards using data journalism during the elections, using a field survey method on a relative sample of (500) individuals from the Jordanian public. The study found that (4 1.3%) of respondents rely to a moderate degree on data journalism as a source of information about the 2024 Jordanian parliamentary elections. The most prominent reasons for this reliance were "its contribution to simplifying complex information and making it more understandable to the public," and the most prominent attitudes of respondents towards following data journalism were "it contributed to my knowledge of parties, candidates and their electoral programs," about the 2024 Jordanian parliamentary elections. The most prominent cognitive effects resulting from the respondents’ use of these platforms during the 2024 Jordanian parliamentary elections were “It taught me how to choose local and party lists,” while the most prominent emotional effects resulting from this use were “I was bored as a result of the repeated display of election campaigns on social media platforms,” while the most prominent behavioral effects were “Unwillingness to participate in the elections due to lack of trust in some former representatives ”.

The Role of Artificial Intelligence in Developing Media

2024-12-29T11:08:18+00:00

AI addresses cognitive challenges associated with human intelligence, such as learning and creativity. Its use is increasingly prevalent in various sectors, especially in the media, as it enhances the user experience, speeds up content production, and facilitates data analysis to make informed decisions. This study included distributing opinion polls to a group of individuals to measure their views on the impact of AI in developing the media. The results reveal that the majority support AI's role in improving content quality.

Public Relations Challenges in Human Rights Institutions in their Relationship with Media

2024-12-29T11:26:59+00:00

This study aims to reveal human rights institutions' communication obstacles with media. The study used the descriptive analytical approach to describe, monitor, analyze, and explore human rights organizations' communication challenges with media. Data was collected using the quantitative approach from the questionnaire tool distributed to a purposive sample of (83) Palestinian human rights organizations. Then statistical analysis of the data was performed.
The study concluded that (45%) of the Palestinian human rights organizations confirm that the media do not cooperate with them and that about (65%) of them prove that their exposure to threats or closures by the Israeli occupation significantly affects their communication with the media. Likewise, (49%) Of the Palestinian human rights institutions need help to provide the necessary capabilities to communicate with the media, and (58%) of them confirm that the media focuses on covering specific issues rather than others. (60%) of the Palestinian human rights organizations from the study sample confirm that the policies of some media outlets and their work agenda affect the organization's media. In comparison (60%) of the Palestinian human rights organizations confirm that it is difficult for the media to reach the organization's geographical location.

The Role of Social Networks in Promoting Citizenship Values among Public Relations and Media Students in Palestinian Universities

2024-12-30T09:28:58+00:00

This study aimed to identify the role of social networks in promoting citizenship values among public relations and media students in Palestinian Universities. The study adopted the descriptive analytical method, and the sample of the study consisted of (180) students of public relations and media in Palestinian Universities, the major universities were selected in the governorates of Gaza, namely: (Al-Aqsa University, Islamic University, Al-Azhar University), the study used the questionnaire as a tool To collect data. The most important results of the study were as The role of social networks in promoting citizenship values among students of public relations and media in Palestinian Universities came with a relative weight (74.081), which is the degree of approval (large). And There are no statistically significant differences between the responses of the respondents on the role of social networks in promoting citizenship values among public relations and media students in Palestinian Universities due to the gender variable, while there are statistically significant differences attributed to the university variable, and for the benefit of students of the (Islamic) University. And the presence of statistically significant differences attributable to the level of the academic level, and for the benefit of students of the level (third). The study concluded several recommendations, the most important of which are: Social networks contribute to the formation of a citizen aware of his social responsibilities. And the social networks confirm that the dignity of the citizen stems from his commitment to his duties and law. And Social media networks employ national events to assert Palestinian rights.

The Contribution of Social Media in Enhancing Journalists’ Abilities to Produce Outstanding Content WhatsApp as an Example

2024-12-30T12:31:32+00:00

The study aimed to investigate social media's efficacy and impact in promoting media professionals' capability to produce high-standard media content. This was accomplished by examining their opinions using a questionnaire directed to practicing professionals and academics, and interviews were conducted with media leaders and experts in the field.
The study has revealed that social media positively influences content formulation in traditional (institutional) media. This necessitates that media professionals study and understand how to interact with these new tools, as the presence of professional media personnel on social media platforms offers a good opportunity to correct negative content such as fake news and harmful rumors. The study has also found that media professionals increasingly rely on WhatsApp to build virtual work teams productively and coordinate editorial efforts, which enhances team productivity. Media professionals benefit from enriching their terminology in specialized fields through discussions and exchanges with experts via this application. Moreover, it improves media professionals’ ability to verify information and news, ensuring direct communication with stakeholders, decision-makers, and experts. Also, WhatsApp reduces reliance on traditional official channels to obtain news, enhancing media professionals' independence.

Social Networking Research in the Arab World: New Problems, Old Tools

2024-12-30T12:44:25+00:00

This study aimed to provide a comprehensive analysis of published Arab research in the field of social network sites, focusing on the current intellectual core of the field in terms of dominant topics, theoretical frameworks, concepts, and methodologies. A systematic examination of a deliberate sample of 191 research papers published in peer-reviewed Arab journals was conducted to identify common research topics, the most important theoretical and methodological approaches, and the most prominent concepts used in this research. The results revealed an absence of a robust theoretical foundation for this research, a dominance of social and psychological topics, a reliance on descriptive approaches, and a lack of utilization of emerging digital methodologies. This study offers a detailed overview of the current state of Arab research in the field of social network sites, drawing attention to areas that necessitate further investigation and rigorous inquiry.

Evaluating Brand Recall and Engagement in Social Media Ads: A Case Study of Saudi Students

2024-12-30T12:53:52+00:00

This study investigates the impact of social media advertisements on brand recall among students at Imam Abdulrahman bin Faisal University in Saudi Arabia. Focusing on various social media platforms, including Twitter, Instagram, Snapchat, TikTok, Facebook, and YouTube, the research examines the frequency of ad exposure, interaction levels, and the ability of students to recognize brand logos and identify design errors. Using a survey methodology, data was gathered from master’s students in the College of Business Administration, offering insights into how social media advertisements capture attention, foster engagement, and aid in memory retention of brand elements, even among a busy audience. Findings reveal that the most frequent ad exposure occurs on Twitter, followed by Snapchat and Instagram. Interaction types vary by platform, with "likes" dominating on TikTok, Twitter, and Instagram, while Facebook and YouTube saw higher levels of comments and likes, respectively. The results demonstrate that students not only engage with ads but also show a high capacity for distinguishing accurate brand logos from those with minor modifications, as evidenced by their high correct response rates in recognizing logo errors in brands like McDonald's, IKEA, and Nike. This study concludes that social media advertisements play a significant role in enhancing brand recall and recognition. It recommends that global brands leverage social media platforms and influencers to maximize engagement and brand retention. Additionally, the findings underscore the potential for Saudi and local brands to increase visibility and brand loyalty by targeting social media users with thoughtfully designed ad campaigns. This research provides a foundation for future studies on effective practices in social media advertising and audience memory retention in digital marketing.