Impact of strategic communication on administrative efficiency and policy planning of Federal University Wukari, Taraba State

DOI: 10.46988/IJMMC.08.02.2026.05

Abstract

This study examined the impact of strategic communication on administrative efficiency
and policy planning at Federal University Wukari, Taraba State, Nigeria. Specifically, the
objectives of the study were to ascertain the communication channels most frequently used
for disseminating information on university policies and decisions, assess the impact of
strategic communication on policy planning processes and decision-making, and examine
the effectiveness of strategic communication on administrative efficiency. Underpinned by
the Organisational Communication Theory, the study adopted a survey research design,
utilising a structured questionnaire to collect data from a sample of 390 respondents,
including academic staff, senior non-academic staff, and students. The findings revealed
that Federal University Wukari employs a multi-channel approach to policy
communication, with stakeholders generally viewing these channels positively. Moreover,
strategic communication was found to have a strong positive impact on policy planning and
decision-making. In conclusion, while communication systems are already contributing
positively to the university’s policy planning and administration, there is still room for
strengthening practices to achieve more effective and sustainable outcomes. Based on the
findings, it was recommended that the university should strengthen and harmonise its
communication channels, make policy planning processes more participatory, and
institutionalise structured communication routines to enhance administrative efficiency.