Social Media Enculturation of Prank Contents and Viewers` Mental Health Among Mcpherson University Undergraduates Ogun State

DOI: 10.46988/IJMMC.08.02.2026.03

Abstract

This study examined the psychological effects of prank-based of social media content on
Nigerian viewers, exploring its dual role as entertainment and a potential mental health
concern. Using a quantitative type of research with survey approach and questionnaire as an
instrument of data collection, data were collected from 397 social media users,
predominantly young, educated students, via structured questionnaires. Findings reveal that
respondents find prank videos amusing, experience anxiety or emotional distress, with
noting risks of desensitization to real-life distress and reporting reduced trust in social
interactions. Study further revealed that they use pranks for stress relief, though
respondents only view them as comparable to other relaxation methods. Cultural values
significantly shape perceptions, with evidence of opposing public humiliation pranks and
significant number of respondents supporting regulation of harmful content. Grounded in
Uses and Gratifications and Affective Disposition theories, the study highlights Nigeria’s
cultural emphasis on respect as a key moderator of viewer reactions. Despite limitations
such as a youth-heavy sample and cross-sectional design, the findings contribute empirical
evidence to the global discourse on social media’s mental health impacts, advocating for
ethical content creation and platform policies to mitigate harm while preserving pranks’
entertainment value in Nigeria’s digital landscape.