The Contribution of Social Media in Enhancing Journalists’ Abilities to Produce Outstanding Content WhatsApp as an Example

DOI: 10.46988/IJMMC.07.01.2025.05

Abstract

The study aimed to investigate social media's efficacy and impact in promoting media professionals' capability to produce high-standard media content. This was accomplished by examining their opinions using a questionnaire directed to practicing professionals and academics, and interviews were conducted with media leaders and experts in the field.
The study has revealed that social media positively influences content formulation in traditional (institutional) media. This necessitates that media professionals study and understand how to interact with these new tools, as the presence of professional media personnel on social media platforms offers a good opportunity to correct negative content such as fake news and harmful rumors. The study has also found that media professionals increasingly rely on WhatsApp to build virtual work teams productively and coordinate editorial efforts, which enhances team productivity. Media professionals benefit from enriching their terminology in specialized fields through discussions and exchanges with experts via this application. Moreover, it improves media professionals’ ability to verify information and news, ensuring direct communication with stakeholders, decision-makers, and experts. Also, WhatsApp reduces reliance on traditional official channels to obtain news, enhancing media professionals' independence.