Public Relations Challenges in Human Rights Institutions in their Relationship with Media

DOI: 10.46988/IJMMC.07.01.2025.03

Abstract

This study aims to reveal human rights institutions' communication obstacles with media. The study used the descriptive analytical approach to describe, monitor, analyze, and explore human rights organizations' communication challenges with media. Data was collected using the quantitative approach from the questionnaire tool distributed to a purposive sample of (83) Palestinian human rights organizations. Then statistical analysis of the data was performed.
The study concluded that (45%) of the Palestinian human rights organizations confirm that the media do not cooperate with them and that about (65%) of them prove that their exposure to threats or closures by the Israeli occupation significantly affects their communication with the media. Likewise, (49%) Of the Palestinian human rights institutions need help to provide the necessary capabilities to communicate with the media, and (58%) of them confirm that the media focuses on covering specific issues rather than others. (60%) of the Palestinian human rights organizations from the study sample confirm that the policies of some media outlets and their work agenda affect the organization's media. In comparison (60%) of the Palestinian human rights organizations confirm that it is difficult for the media to reach the organization's geographical location.