The Role of Artificial Intelligence in Developing Media

DOI: 10.46988/IJMMC.07.01.2025.02

Authors

  • Dr. Huda khodier Abass zwayen Iraqi media researcher
  • Dr. Ahmed Tawalbeh Assistant Professor at Department of Media and Public Relations, Gulf University, Bahrain

Abstract

AI addresses cognitive challenges associated with human intelligence, such as learning and creativity. Its use is increasingly prevalent in various sectors, especially in the media, as it enhances the user experience, speeds up content production, and facilitates data analysis to make informed decisions. This study included distributing opinion polls to a group of individuals to measure their views on the impact of AI in developing the media. The results reveal that the majority support AI's role in improving content quality.

Downloads

Published

2024-01-01

Issue

Vol. 7 No. 01 (2025): International Journal of Media and Mass Communication (IJMMC)

Section

Articles