Exploring the Radio Listening Habits and Preferences of Working Women in Oman: A Study on Uses and Gratifications

DOI: 10.46988/IJMMC.06.01.2024.07

Abstract

This study investigates the radio usage patterns, habits, and motivations of working Omani women, focusing on the gratifications they seek. The research employed a questionnaire to gather data from 362 female workers in Muscat Governorate. The findings revealed that Omani women in Muscat Governorate selectively listen to the radio, with a preference for music programs and songs, including those from foreign radio stations. The primary motives for radio listening were "getting acquainted with the road," "amusement and entertainment," and "learning about local and international events." Additionally, the study highlighted that the most significant gratifications were related to gaining information and staying informed. The results also indicated that Omani working women tend to interact minimally with radio content, with a preference for using social media platforms when they do engage. These findings contribute to a deeper understanding of the radio usage behavior of working Omani women and the gratifications they derive from it.