Relationship of the Management with the Audience: Comparative theoretical and applied study on developing countries

DOI: 10.46988/IJMMC.06.01.2024.05

Abstract

The Arab administration, like its theories in the world, has its advantages. It is the one that works to implement the policy that it approves at all levels and in all fields, and it is mainly concerned with achieving prosperity, comfortable life, and security for all citizens and seeks to meet their needs. Therefore, each government must monitor the points of poor management and work to eliminate and exclude them.And if the success of any administrative work must have a competent human element, the success of any administration in its mission is mainly related to the extent of the success of those relationships between the administration and the employees and between the administration and its clients, and this can only be achieved by the efforts made to develop and develop the administration, especially in terms of behavior and public relations. The importance of the research comes from the importance of the administration and its role in providing its services to citizens, which is what is known as the policy of proximity and bringing the administration closer to the public, internal, and external customers through its servants’ institutions in the public, mixed, and private sectors.

In this research, we tried to identify the reality of management with the public in developing countries and to address some of the imbalances in the relationship between the administration and the public, their causes and mechanisms for reforming them. These imbalances can be seen as obstacles that prevent the administration and its accomplices. However, we have reached many results, including the potential for reconsidering the administrative, legal, and institutional system, activating ethics in public utilities, and using modern technology in dealing with the public. These reforms have the potential to reduce personal friction between the administration and its accomplices, leading to administrative development and then comprehensive development, offering a hopeful future for these relationships.