Sulaimon, M. A., and K. Vorobyova. “Towards Modelling the In-Application Mobile Marketing Strategies and Consumers Engagement in Mobile Shopping: DOI: 10.46988/IJIHRM.02.02.2021.003”. International Journal of Intellectual Human Resource Management (IJIHRM), vol. 2, no. 02, Oct. 2021, pp. 15-20, https://journals.gulfuniversity.org/index.php/ijihrm/article/view/72.