Sulaimon, M. A. and Vorobyova, K. (2021) “Towards Modelling the In-Application Mobile Marketing Strategies and Consumers Engagement in Mobile Shopping: DOI: 10.46988/IJIHRM.02.02.2021.003”, International Journal of Intellectual Human Resource Management (IJIHRM), 2(02), pp. 15-20. Available at: https://journals.gulfuniversity.org/index.php/ijihrm/article/view/72 (Accessed: 29March2024).