Sulaimon, M.A. and Vorobyova, K. 2021. Towards Modelling the In-Application Mobile Marketing Strategies and Consumers Engagement in Mobile Shopping: DOI: 10.46988/IJIHRM.02.02.2021.003. International Journal of Intellectual Human Resource Management (IJIHRM). 2, 02 (Oct. 2021), 15-20.